Cotopaxi Hiking Adventure
fall 2022 | Gia marino, Max Stockdale
Branded Experience Design
Brief: Cotopaxi wants to create a physical space whose focus will be a branded experience. This physical location will be a platform for their existing products/services. Cotopaxi is looking to you, as an experiential designer, to gain an understanding of their brand, audience, competitors, etc. in order to develop a branded environmental experience.
Branding | Client research | UX Design
Tools: figma | Sketchup | Rhino | Keyshot | Procreate
Concept + Ideation
through client research, moodboards, and study models, we created the cotopaxi hiking adventure to embody the values and quality of this brand. We focused on three main lenses: doing good in the community, getting outdoors, and simply having fun.
study model
moodboard
Brand Insights
Physical Model
Project timeline:
client research | brand insights | KPI's
Prototyping | 3D modeling | client-facing presentation
Visual elements
color blocking based off best selling cotopaxi products(used for tent designs)
signage, maps, and decor
Story
Main goal: cotopaxi has the values and quality as their competitors but they also have a unique wholesome, silliness that sets them apart. Three core values: life is about experiencing fun, our products are quality and unique, do good in the community
1 check-in at the booth and receive your cotopaxi fanny pack
2 learn more about this sustainable company and helpful camping tips
3 feed llamas at the peak of the cotopaxi mountain and check out their fuego coat collection
4 iron "do good" patches on your cotopaxi gear and find ways you can do good in your community
5 visit the fire pits nearby and enjoy your complimentary smores kit
Renders
check-in booth
sustainability Tent
llama tent
del día tent
