Cotopaxi Branded Experience
Brief: A set of clients were seeking to create a physical branded experience that serves as a platform for their existing products and/or services. First, gain an understanding of the client's identity, brand, audience, competitors, and market. Then, focus on the the attention to the study of site, form, interaction, communication, and materiality, while considering the emotions, motivations, and impulses that influence decision-making
Client Research | KPI's | Concept Design | Client-Facing Presentation
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